According to Xerox, the machine is capable of handling jobs ranging from direct mail and calendars to booklets and collateral – opening up new ways for printers of all sizes and scope to increase business.

Pankaj Kalra, head, graphic communications business group at Xerox India, said: "Our focus is to help customers produce more jobs, reduce costs and grow their business. The DocuColor 8080 was built with this in mind."

"Technology like the DC 8080 gives printers the power to expand capabilities, meet production demands, strengthen relationships with customers and capture more revenue," added Kalra.