Xerox is to drop click charges from some equipment deals due to customer demand.
It has decided that DocuTech customers can, according to volume, arrange a deal which doesnt involve the click per copy usual to the digital print market.
"Weve listened to the market," said UK marketing manager graphic arts Peter Vincent. "Weve been beaten up and weve acknowledged it. We respect the way the market has traditionally operated."
Vincent claimed the firm was acting unilaterally, saying: "This is not a response to the competition but a market requirement of the graphic arts industry."
Although it is initially being offered on DocuTech products Xerox is considering offering it for other systems as well.