Pankaj Kalra, head, graphic communications business, Xerox India, said, "Xerox’s participation in Pamex 2011 is an effort to deliver on our theme for this year – Ready for Real Business Live! – with which we will look at providing real solutions to real business challenges of our valued customers. At the event, we showcased the best-in-class, revenue generating offerings aimed at providing plethora of opportunities to the digital printing segment in India addressing some of their unique business challenges." It was among the key attractions

Xerox also announced the successful installations of over 150 units of the recently launched Xerox 550 presses in India. Kalra added, "Xerox has invested in partnerships with the Indian print industry since a long time, and our efforts to educate the industry have started to pay off with accelerated adoption of digital printing technology. Xerox has been at the forefront bringing the industry’s best and broadest portfolio of technology and revenue-generating application solutions to the market. With the introduction of our mid production Xerox DocuColor 8080 digital press we have gone a step ahead to reinforce our commitment to the Indian printing market."

Speaking on the sidelines of the event, Vipin Tuteja, executive director, technology, channels & international business at Xerox India, said: "At Xerox, our strategy is always to make it easy for print service providers to drive profitable revenues through the power of digital printing and this event provided us with an opportunity to interact with our partners and customers and introduce them to our recently launched line of innovative digital presses and solutions."