"We believe that Ipex 2006 is about applications and integration," said Xerox Europe president Armando Zagalo de Lima.

"We have to go beyond providing solutions, we have to enable and guide the industry to capture opportunities by providing training and helping to understand the size of the opportunity and how to address it."

Valentin Govaerts, Xerox Europe senior vice president production systems said: "The theme at Ipex is to show integration and applications. We will work with customers to build their businesses.

"Where we can make a difference is in business development," said Govaerts. "As part of being worldwide we will have someone somewhere who will have solved a problem. We can analyse it and produce a business model for it."