The Dagenham-headquartered business, part of Precision Proco, has appointed Scott Holland to advise the board on the company’s digital and e-commerce strategies.
Holland left Gateshead-based digital marketing agency Mediaworks last year, having held the group commercial director position for most of his eight years there.
Following his departure from Mediaworks, he immediately launched his own agency, Scott Holland Consulting, advising businesses on growth strategy and aligning commercial and marketing functions.
Louise Stephenson, managing director at WTTB, said that calling on Holland’s experience and knowledge would help to support the company’s growth and expansion plans.
“As well as better serving what have been long-established links in the print reseller market, alongside a host of marketing agencies and direct clients, there are huge opportunities for us to diversify into exciting new markets,” she commented.
“Scott will be instrumental in supporting our growth in both new and existing markets, particularly when it comes to our e-commerce and digital offering.”
Holland added: “WTTB is one of the UK’s most successful online print providers. They’ve maintained their position there by always staying one step ahead.
“I’m really excited to get started with the team in developing robust and cohesive e-commerce strategies that allow them to take advantage of future opportunities in the industry.”
WTTB delivers a wide range of specialist, high quality print, ranging from super-sized outdoor banners and flyers to personalised promotional products, books, and brochure printing.
