In response to changes in packaging reductions such as light-weighting and the inclusion of recycled content, WRAP has added a new section on to its website to keep customers informed.

Charlotte Henderson, retail supply chain programme manager at WRAP, said: "It is really important that consumers are made aware of the environmental improvements that brand owners, retailers and their supply chain are making, and that packaging also protects a product.

"Consumers can choose products which use less packaging and recycled content when they shop.

"By highlighting optimised packaging, WRAP is demonstrating that options that are available on the shelf and showing that the retail sector continues to listen to customers' concerns."

The new area on the site informs consumers about how to reduce their carbon footprint and explains how to make packaging waste reduction a part of everyday life. 

Visit the WRAP website for more information.