The London-based company opted for the integrated digital printer and cutter to complement its core offering of litho and digital equipment.

Paul Ramsay, sales and marketing manager for Woodrow Press, said the investment was "a natural extension" for the business, allowing it to offer all services under one roof.

"The majority of the work we produce on the SolJet is for point-of-sale purposes and this is where the cut function really comes into its own," he added.

Serving a range of clients, predominantly those in the financial sector, Woodrow Press has been producing jobs such as pull-up banners and display graphics on the SolJet.

One recent display job has included overhauling the head office of insurance provider Aviva, which was completed in three separate stages.

The 13-staff business, which was established 30 years ago, has also opened up a range of new markets with the wide-format kit and can produce vehicle wraps, decals and point-of-purchase displays.

According to Rob Allen, managing director of Woodrow Press, one such example is the ability to personalise wheelie bins for one of its clients.

"In this climate you have to open us as many revenue streams as possible and get as much work through the door as you can," he said.

Woodrow Press runs a brace of Heidelberg presses, a five-colour and a two-colour, as well as Xerox digital printers. It has a turnover of £1.8m.