The York-based printer opted to invest in Infigo's Catfish W2P system after securing an e-commerce project for a “major brand” that required on-demand personalisation.

Training is now underway for Wood Richardson’s staff, with some elements of the W2P platform expected to be in operation by the end of January.

“We required very high levels of personalisation for this ongoing day-to-day project, which will give us a B2C offering,” said sales director Simon Pirie. “Infigo’s flexibility drew us to their software, meaning this will without a doubt have a knock-on effect as to what we can do for our other customers.

“Having looked at web-to-print for a number of years, it was Infigo that convinced us we could no longer ignore the technology. Even during the sign-up process, we had flagged up certain things they did not do which we required and they had developed what we needed by the time we finalised our deal.”

Pirie described the investment as “significant” and said the firm plans to “see how far this will go” and spread the word among other customers and potential new clients over 2018.

A soft launch is expected in late January, initially offering customers unique logins to the system and some level of personalisation for products. The date is subject to change depending on how long preparation takes.

Wood Richardson’s digital portfolio includes a Xeikon 5000 printer and two Xeroxes, including a Versant 2100. The firm also offers litho printing, graphic design and finishing inhouse. Established in 1905, it has been run by the Richardson family since the 1920s, now under managing director James Richardson.

Members of the £1.9m-turnover firm's 27 staff are currently down at Infigo's Crawley head office for training on the new software.