WLT and Crusader Europe will now be known as Advanced Dynamics and will operate from Bradford.

The two companies had worked together for the past 10 years and the new firm will cover labelling, handling and packaging equipment.

Advanced Dynamics will be headed up by joint managing directors Mike Essler and Malcolm Little.

Crusader has an exclusive distribution deal for rotary labelling systems from Italian manufacturers Cavagnino and Gatti.

WLT distributes static control systems, greetings card wrapping machines, feeders, film banding and overwrapping equipment. Advanced Dynamics will provide machines from manufacturers including ABG-Packmat, Eurokett and Tesab.