The 28-staff printer scooped the eco gong at the Wiltshire Business of the Year awards and was shortlisted in the growth category last week.

Judges praised the Corsham-based company, whose clients include blue-chip companies, agencies and charities, for installing power-optimisation units, insulation and rainwater harvesting at its site as well as running waterless six- and four-colour Komoris.

Environmental officer Libby Ferguson said by bringing finishing in-house, the £2.8m-turnover company had managed to make the price of waterless production more competitive for clients.

Park Lane Press "stumbled" into the environmental approach 14 years ago when the hard water of Wiltshire forced the company to look at alternative ways to improve the quality of print by cutting out its water requirement.

As a result it implemented an environmental management system, set targets to improve eco performance and achieved ISO 14001 certification. Investing in waterless printing, which eliminated the use of water and reduced paper, ink and electricity consumption, had formed part of the environmental strategy, Ferguson said.