The multi-channel retailer is installing Quadient’s CVP Everest system at its Northampton fulfilment centre this month.
Quadient describes the CVP Everest as “the pinnacle of automated packaging technology”.
It can make up to 1,100 tailored pack sizes an hour, and handles multiple or single order items.
The CVP Everest sizes, constructs, weighs, seals and labels each custom order.
It does away with the need to use void fill materials. Corrugated material is also reduced as a result of bespoke sizing, with Quadient claiming savings of up to 20%.
It also creates the smallest possible box, reducing shipping costs and volumes.
The White Company is known for its stylish products and designer image, and the new kit means its e-commerce packaging will also be aligned with its brand values.
Commenting on the decision to invest in high-speed fit-to-size packaging technology, Rob Gascoigne, DC continuous improvement manager at The White Company, said the packaging line would help the business handle an uplift in e-commerce orders as consumers increasingly turn to online ordering, while at the same time allowing the business to comply with HSE at work requirements cause by the Covid-19 pandemic.
“We decided to invest in an automated packaging technology that could not only deliver speed, but importantly, would present a sustainable packaging solution for the future. I’m happy to say that we found it in Quadient’s CVP Everest,” he said.
The CVP Everest was designed and built by Quadient’s R&D team in Drachten, the Netherlands.
Jérôme Vigier, executive vice president for emerging operations at Quadient said: “It delivers on our promise to be the driving force behind the world’s most meaningful customer experiences, optimising all steps of package fulfilment in a sustainable manner and strengthening the customer experience.”
Quadient said the machine can typically replace up to 20 manual packaging stations “thus considerably reducing labour costs while increasing packaging process efficiencies” including shipping and material costs.
The White Company has grown from a 12pp mail order brochure to a “luxury lifestyle destination” and is now a multi-channel, international business.
