The new responsive site launched this week. Online director Paul Duffy said it had been designed to be “functional, attractive, smooth, clean and concise”.
“There are no up-sales or pop-ups on the site, that’s not the type of customer we are trying to attract. If customers want more it is available,” he said. “We’re extremely pleased with it, the site now represents the business and the sort of customers we want to attract.”
Customers can save quotes, track orders, view and download files from previous orders, and download invoices. Job delivery options include next-day, two days, and three days.
The Printed Easy business is part of Falkland Press, based in Letchworth Garden City. Its offering spans digital printing up to B2 format, and litho up to B1 as well as a comprehensive range of finishing options. It also supplies flat sheets.
Instead of ganging up jobs, the firm has developed its own automation engine and MIS system in-house, which drives efficient production.
“100% of the backend is automated from a costing and machine selection point-of-view. It’s not built off price tables, it’s all dynamically calculated,” explained managing director Jon Lancaster. "The MIS decides what press to print the job on.
"Our USPs are that people can have any size, any page count, any quantity and any substrate.”
The firm also emphasises its state-of-the-art production technology, high quality output, and UK manufacturing. It installed one of the first Drupa-generation Heidelberg Speedmaster XL 106 presses in the country last year, fitted with Push to Stop technology and UV and conventional drying.
“People are using us for the equipment we’ve got and the sheet sizes we can produce, and for the things they can’t do in-house. The only limitation is the sheet size,” Lancaster added.
Printed Easy clients include printers, designers, resellers and manufacturers. The product range has been honed to reflect the most-wanted items, but also includes the option to go bespoke. The current top products on the site are saddle-stitched and perfect bound brochures, flyers, and multi-fold leaflets.
The new website has taken four months’ of development work, and an investment of around £500,000.
Further enhancements are planned at the £5.9m turnover company, which employs 38 staff including four in-house developers.
“This is just the start of it, it will continue to develop from here. We are looking at mobile ordering and file management, and a loyalty programme for the back end of next year,” Duffy added.
