The £55,000 machine replaces a 10-year-old Stahlfolder and arrived at the firm’s Letchworth site in late January.

It is the first key investment the firm has made since it migrated entirely to a web-to-print platform and dropped the name Falkland Press in September last year.

Managing director Jon Lancaster said: “There was no notion of considering anything else because we needed this exact configuration again. It will fold finished product work for both digital and litho jobs.

“We added a closed-gate plate to fold thicker substrates with closed-gate and lamination. Although we had this on another folder, we could not fold the heavier work. This is a product we sell online. We’ve bought a lot from Heidelberg and will continue to do so.

“Things are going very well since the rebrand and we are happy with our choice to sell online-only.”

Producing finished leaflets and sections of binding for Printed Easy, the Stahlfolder Ti 52 can take on a maximum sheet size of 520x1,000mm and processes at a speed up to 200m/min.

It will run alongside a wide gamut of finishing kit at Printed Easy, including Polar guillotines, a Stitchmaster ST450, a Varimatrix, a KM610 Kolbus binder, an Autobond laminator, foiling cylinders, two Horizon Stitchliners, a Moll folder gluer and a Renz wire binder.

These finishing machines support a Heidelberg Speedmaster XL 106, two HP Indigo 12000 HDs and an Indigo 7900 on the 3,995sqm premises.

With 36 members of staff, Printed Easy turns over £6m.