The Bicester-headquartered marketing and print procurement specialist went live with the game on its website today (1 December). The aim is for the player to help Santa get as far as possible around the world by jumping over and ducking under as many Christmas-related objects as they can.

The players with the top five highest scores before Christmas will each win a £1,000 donation to any registered charity of their choosing. Winners will be announced early in the new year.

Head of sales and marketing Tom Maskill, who was one of two Webmart staff promoted into new management roles last month, told Printweek: “We did something similar years ago which was really well received.

“With lots of people working from home spending more time behind a computer screen, coupled with the launch of our new website and the need for a feel-good campaign, we felt now was the time to reprise the game.”

Run based on Marxist-capitalist principles, Webmart said it uses the capitalist principles to generate income with the Marxist concepts of sharing the profits.

“Charitable giving is a huge part of Webmart’s ethos. To date, we’ve donated well over £600,000 to charities, which for a business of our size is fairly substantial,” said Maskill.

“All of our ‘non-earned’ income, such as interest, is donated to charities. We try to involve Webmarteers, customers and suppliers with selecting registered charities to donate to.”