Starting at Webmart 17 years ago in a telesales role, Helen Greener was most recently finance manager at the Bicester-headquartered marketing and print procurement specialist.

She was promoted to the new role, which was created especially for her, in April after supporting the business in a leadership capacity throughout the last year.

She will oversee and manage Webmart’s environmental plans and its social and charitable efforts, taking charge of a number of the company’s ongoing initiatives, alongside looking after its financials.The appointment marks the first time Webmart has appointed an individual at director – or any – level to be responsible for its sustainability.

Webmart managing director Richard Boon said: “Helen has done a fantastic job in supporting the business during a hugely challenging year. She has helped oversee job and talent retention, financial security and backing the future goals of Webmart.

“Alongside this, she managed and oversaw seven-day payment terms for our suppliers and fielded the challenges posed by furlough.

“Helen will continue to play a crucial role in managing Webmart’s financials in a leadership capacity.”

He added: “We are excited to see her role evolve into managing and driving Webmart’s growing environmental ecosystem, which includes ongoing projects like the re-wilding of our 166-acre Oxygen Farm, alongside some very exciting projects coming up in the near future.

“Helen will manage the balancing act between looking after people, profit and planet.”

Chief executive Simon Biltcliffe added: “It has been a pleasure to work with Helen over the years and our unique philosophy of wrapping the role around the person, rather than forcing a person into a role, has allowed Helen to be on a career journey from starting at Webmart in telesales to her current role, to the benefit of all.”