The company plans to double turnover by 2012 to £40m and the new binder, which has increased its capacity by 50%, has helped Warners move in the right direction.

Warners specialises in short-run niche publications and the new machine was bought in order to keep the company competitive.

Phil Warner, managing director, said: “To stay ahead, we need to adapt – the internet has changed things. Since our sale prices are falling in real terms, it follows that unit costs of production have to be reduced as well. It therefore makes sense to invest in more productive machines.”