Waddies in talks to trial Xerox DI presses

Waddies has had discussions with Xerox about taking its next-generation DI presses and FutureColor on trial when they are ready

Waddies has had discussions with Xerox about taking its next-generation DI presses and FutureColor on trial when they are ready.


The Livingston-based direct mail printer is a Xerox Premier Partner and development house. It already runs several Xerox digital presses including a DocuPrint 500, one DocuPrint 180, and a DocuColor 100 for short-run colour.


It is also running one of its two DocuPrint 1300s as a development machine for Xerox.


Chief executive Iain Pittman said the firm was talking about taking on the new presses in a development role.


Waddies completed the acquisition of Polton Press last month (PrintWeek, 4 May) and is realigning itself into two distinct divisions financial services and Waddies Marketing Services.


The groups sales, which should hit 33m this year, are split approximately 60-40 in favour of financial services.


Xerox confirmed Waddies had shown an interest in taking the Presstek DI-based press and FutureColor.


Story by Gordon Carson