The web-to-print specialist's new product, announced in early January after eight months of development, helps clients build their Vdoc in a template-based business card creator on Vpress’ web-to-print platform Coreprint. 

The Vdoc - short for virtual document - is then sent to the user’s phone with a QR code that contains all their relevant contact details, including name, phone number, email and job title. Then, when a user shares the Vdoc, the recipient is able to save an automatically generated contact to their phone.

Kelvin Bell, sales director at Vpress, told Printweek Vdocs had been designed to complement traditional print and help printers to win more business.

He said: “The printed business card was originally the door opener for print suppliers to access other areas of customers’ print. Now Vdocs can do this, meeting the expectation of customers in the market for a green, hybrid solution, opening up conversations for other print opportunities.”

By offering a more rounded portfolio of combined digital and print products that can complement each other, printers can work with their customers to find new opportunities, he added.

“The pandemic hit the print industry hard; customers are printing less, but [wanting] more personalised items. Vdocs is the result of customers wanting a solution they can work with to support their brand, in a safe and green way, with the advantage that it continues to allow the print supplier to [create customer] engagement and the opportunity for [future business] with their customer.”

Daniel Schmidt, Vpress’ marketing manager, added: “We are very excited to help printers expand their offering with Vdocs. This will allow them to meet the expectations set by their corporate clients, add a new revenue stream and increase their market share.”