The product, which is available with immediate effect, is a super smooth, high performance paper with an environmentally sustainable pedigree which delivers strong performance with sharp and clear images. It is suitable for laser, inkjet, copier, fax and two-sided copying applications.

Vision Paper & Board area sales manager Andrew Evans said: “Double A Premium is a fantastic product which not only complements our existing range but also excites our salesforce and customer base.”

As part of the Middleton Paper Group, which recently announced a multimillion-pound investment plan including new equipment, increased stockholding and a new fleet of vehicles, Vision Paper and Board supplies the UK market with more than 70,000 tonnes of paper per year.

Last week the firm announced that it will become the exclusive UK sheeter of PankaBrite quality boxboard from February. It also recently began stocking high-quality packaging grade Tamfold and increased its Calisto Hi Bulk gloss and silk range by adding new grammages and sizes.

The business supplies products to a varied customer base including commercial print, publishing, print management and the graphical and packaging board sectors. It also supplies business papers to stationers, wholesalers and education authorities.