The 10,000m2 perforated vinyl graphic, which was printed and mounted by the Reading-based firm, shows Dutch footballer Edgar Davids crashing through Delftse Poort, which at 150m high, is the tallest building in Rotterdam.
Delftse Poort is the headquarters of the Nationale-Nederlanden insurance company, which along with Nike is co-sponsor of the Dutch national squad.
The Statue-of-Liberty-size star can be seen for miles, VGL managing director Michael Ayerst said: Its a fantastic concept, because Holland is so flat you can see it for miles, in Britain it would disappear within a few hundred yards.
The wrap is made of 4,500 vinyl sheets weighing 3 tonnes and has removable self-adhesive backing. A ScotchPrint 2000 electrostatic digital printer was used to print onto 3M Perforated Window Marking Film at 240m2/hour. It took 25 days to print and a further 30 to apply by a team of eight.
Jon Helm, key account manager at VGL, said: We had to grid reference the building and use a window-cleaning cradle to stick them up. We quoted for the job and do lots of work for Nike. Its London agency recommended us.
The 70-staff firm has a turnover of almost 6m and two factories in Reading totalling 4,000m2. Equipment includes a Scitex Idanit 162ad, two Xerox 8954 electrostatic printers and two NUR Blueboards.
It follows the recent unfurling of the 5,620m2 Selfridges building wrap, produced by MacroArt (PrintWeek, 12 May).
Story by Jez Abbott
