The Man Alive magazine is a promotion for Unilever's Dove Men + Care range in the March/April edition, in what the companies claim is a media first.
The campaign will be maintained throughout the year in the Tesco Magazine with a variety of initiatives, such as a Dad of the Year competition.
Unilever's brand manager for Dove Men + Care described the idea as a "collaborative effort" between Unilever, customer publishing house Cedar Communications, and customer relationship specialist Dunnhumby.
Lisa Luxford, Dunnhumby senior client director, said: "Man Alive offers a perfect solution for a product launch of this type. It enables the brand to talk in depth about its values, it helps drive awareness and purchase in-store, and for the customer, they get brilliant content that engages and inspires them."
Tesco Magazine, which has a circulation of more than 2m and a readership of 6.5m+, is printed by Polestar Varnicoat.
Unilever and Tesco tie up for mini magazine Dove promotion
Multinational corporation Unilever has teamed up with supermarket giant Tesco to add in a 17-page flip cover 'mini magazine' to Tesco's bi-monthly customer magazine.
