Between 2007 and 2009, the UK newspaper publishing market declined by 21%. Only the US has suffered more since 2007, plummeting by 30%.

One positive derived from the OECD's study was the UK's ability to match its cover price income with advertising revenue. The US brings in 85% of its revenue through advertising, with Luxembourg and Canada not far behind with 77%. Japan and Denmark rely on 65% and 62% respectively from cover price, however the UK had a 50/50 split over the two years to 2009.

As well as the statistical evidence of the decline in the UK, the OECD said: "Employment losses in the newspaper industry have intensified since 2008, particularly in countries such as the United States, the United Kingdom, the Netherlands and Spain."