Traxdata has launched a serial-coded CD product aimed at marketing and security applications.


Disc-ID is described as "the worlds first" method of individualising CDs and DVDs. A unique code is printed on the disc during the decorative printing process.


The code can be used for online promotions or for measuring the effectiveness of sales and marketing campaigns. It can also be printed using security inks only visible under certain lights.


Traxdata, based in South Wales, has patents pending on the process, which it developed in partnership with American manufacturer Apex.


"Its been developed over a number of years, driven by customer desire for a secure, traceable means of identifying discs," explained Traxdatas newly appointed sales director Jeremy Rose, who joined the firm from print management specialist Astron this month."Everyone is incredibly excited about it the markets are unlimited."


Rose replaces Peter Baxter, who has retired.


He described Traxdata as "a very interesting com-pany with state-of-the-art products and a strong craft tradition."


Story by Jo Francis