The packs feature a 12-page brochure with a voucher fly to seal it and are 240x165mm to take advantage of Royal Mail Pricing in Proportion (PiP) pricing strategy.
Some 50,000 packs, which were designed by WDMP, have been sent out to prospects, 4,000 of which are existing Sensatori customers.
The packs were printed by Romford, Essex-based Purple Results in two versions to target couples and families.
Thomson Holidays attracts holiday-makers to Sensatori resort with mail pack
Thomson Holidays has commissioned a mailing pack to hit potential visitors to its brand new "affordable luxury" Sensatori resort in Tenerife.
