The new 4-color press joins a 6-color Speedmaster CD 74 that was purchased in 2007 with both presses linked to Heidelberg’s Prinect Prepress Manager automated prepress workflow.

The system drives a fully automated Suprasetter 75 platesetter that provides Saphira Chemfree plates-on-demand 24 hours per day, seven days per week.

Think Printing owner David McGinnis said: "This is my fourth Heidelberg printing press. My third press, which I purchased in 2007, has 160 million impressions on it. I can rely on it."

The new Speedmaster XL 75 has enabled Think Printing to bring work in-house that it had been outsourcing to third parties, either because of a the format size or because of the sheer volume of the work, McGinnis added.

He explained that Think Printing does do some traditional commercial printing, including plenty of brochures and catalogs for local colleges but that direct mail was what was currently driving growth.

He said: "We do a lot of political work and it’s been a good year for that. I actually print and distribute nationwide."

Think Printing, which also has 40" and half-web presses in its service area, did $7m in sales in 2011 and expects to double that figure this year.

Apart from a small amount of laser printing for letter heads, Think Print does most of its work on analog presses. But McGinnis hinted at digital investments for the future.

"Eventually I’m going to have to figure out a different way of doing variable data because I’m finding I’m doing more and more of it," he said.