Mark Smith, creative director at 5 Core, said: “We were asked to produce a large number of inserts to illustrate the development of Asimov, Honda’s state-of-the-art robot.

“Working with the design agency Hicklin Slade and Partners, we eventually settled on a 10pp design with pages of varying widths to allow a picture of progress to build.”

The company has also printed a range of 12 brochures for Honda. Print runs varied from 30,000 to 60,000, and pagination from 48pp to 76pp on 250gsm laminated covers and 150gsm pages.