Up to 5,000 copies of the paper will be published each day until the end of September, in a bid to target British holidaymakers who are spending their summer in the area.

The stint is the third time the group has printed the title in the region, which complements the paper's distribution on the Riviera and elsewhere in France.

The newspapers, the only non-French titles in the region, are being printed offset at the Ouest Presse.

Tracey Coyne, circulation director of TMG, said: "We are continually looking for ways to extend our distribution in key overseas markets and this is a response to demand for daily access to our quality content from the newspaper's loyal readership."