Peter Benton, managing director of Technotrans UK, said: "I am really pleased we can develop someone from within the company and this sales position will make good use of Shaun’s acquired knowledge of the company.
"He is a real asset and we are investing further in his training because we recognise that he has a strong future with the company."
Nayler, who started in spare parts before moving onto the equipment side of the business, said he was looking forward to moving from a response role to a more proactive position.
"Peripherals aren’t just a ‘nice to have’ item and I look forward to presenting customers with the opportunity to see a really valuable return on investment. A customer moving from cartridges to ink pumping might well achieve an ROI in under two years, for instance," said Nayler.
He added: "I want the opportunity to present the business case for our portfolio of equipment and service support products."
One of his first tasks will be to deliver an iPad to Robert Stone of Print Projects, whose name was drawn first from all of the printers who placed orders with Technotrans at Ipex.
