Tabloid Times in wider launch

<i>The Times</i> launched its compact edition in four more television regions on Monday taking the total print run to over 250,000.

The tabloid-sized edition was introduced in November last year in the Carlton area, but this has been extended to include the Anglia, Meridian, Central and Granada regions.

Times Newspapers managing director Clive Milner said that the tabloid edition had attracted new readers.

The compact has created a significant new audience for The Times and it has been extremely well received by industry and readers alike, said Milner.

The latest ABC figures for December show that it sold 54,121, although it is rumoured to be selling around 70,000 copies a day. Overall month-on-month sales increased by 2% to 636,331.

The Independent was the first national broadsheet to release a compact, which is printed by Mirror Colour Print in Watford.

Story by John Davies