The machine runs at speeds of up to 120 A4 pages per minute in full colour and has gone into the firm's digital plant at Beckenham.

It will run alongside an HP Indigo 5500 and both presses are designed to meet the market trends for faster turnaround times.

Rob Phillips, managing director of SVTWO, said: "We have produced several direct-mail campaigns, all with run lengths of over 100,000 mailers on our Indigo 7000.

"Clients want added-value services such as fast turnaround, high-quality and accurate brand colours and logos. Indigos enable us to meet and exceed these requirements."

"In transpromotional and financial reporting sectors timely distribution, high quality and ability to re-create precise corporate colours and branding are vital," said HP.

SVTWO, a subsidiary of the Realtech Group, specialises in work for commercial and finance, luxury retail and communications sectors.

It has three sites in the UK: London for lithographic work, Sheffield for data transfer and web-to-print applications and Beckenham for digital production.

The company's web-to-print capabilities account for 16% of revenue, and it plans to use its Indigos to extend this service and capture new business.