The facility was opened by Malcolm Hall, marketing operations manager for Heineken UK, which extended its exclusive print supplier contract with Superior last month.

He said: "We can be an exacting client at the best of times. Although we do try and manage that as best we can, there are occasions when the lead times are incredibly short and we have to ask them to drop everything to help turn around a rush job instantly and they do it.

"The level of support that Superior’s directors promised us is demonstrated by the opening of these marvellous new offices. I thank them for their commitment and continued investment – not only in plant and machinery but also in resource to manage our requirements."

Superior Managing Director Ian O’Connor said he was grateful for the support and commitment of Heineken.

He added: "It has been our wish to have a facility like this for a few years now, one that is big enough to encompass us all in one office. Today sees the realisation of that ambition. It’s another landmark in the history of Superior and one that will enhance communication between studio, sales and production."

As well as its new facility, Superior Creative has been updating kit in recent months. Last October it ordered an Inca Offset S20 wide format press before adding a KAS mailwrapping line earlier this month.