The company in Exeter, Devon took delivery of the Kluge EHF machine around a month ago.

Managing director Henry Luce said: “We bought the Kluge to bring our die-cutting in-house and have more control over turnaround on embossing and foil stamping.

“We haven't replaced a machine and I haven't put a figure on how much we will save by bringing work in-house, but the Kluge cost about £80,000 and will pay for itself quite quickly.”

Luce added: “We chose the machine because of its functionality and the quality of the end-product. It's relatively easy to set up and delivers 56 tonnes of pressure against the foil.”

“We see short-run special print effects as an important niche growth sector over the coming years because people want to cut through digital and visual clutter and differentiate themselves. The Kluge EHF will allow us to serve this requirement quickly and efficiently.”

Stormpress, which was born out of Kall Kwik, said the new machine has user-friendly operation as well as good impression strength.

The 16-staff company makes a turnover of £1m and Luce said he hoped the new machine would “help keep us on an upward trajectory” by offering a “niche, which is visually compelling”.

His team also runs a B3 Heidelberg Speedmaster a two-colour Ryobi 512 and two Konica Minoltas, a 1085 and a 5501.

The company ran as a Kall Kwik in the city for many years before Stormpress branched out five years to build its own brand. The average length of staff service is 12 years.

“We were one of the oldest Kall Kwik operations, coming out about five years ago, and for the last 18 months have been working on a W2P service we aim to launch this May.”