- Get a website address you can reasonably guess. There are no prizes for being quirky. If your business is called Creative Print Solutions, then cps.co.uk is great
- Keep it simple with no splash pages or clever video intros. People just want tools to use your site: interactivity and forums to bring people together work well
- Encourage your customers and suppliers to provide links to your site from their online activities
- Register with internet directories. It will get you some links from some high profile domains
- Submit your site to search engines. Google and Yahoo! need to know you’re there and it gives you control over how you are listed
- Get tooled up, by downloading Google toolbars for example, to see the page rank of your site and others’ sites
- Check out what else is going on in your industry by visiting forums and bulletin boards on the industry
- Make sure each page on your site has useful, keyword-centric information in the titles
- Know your traffic. Google Analytics and Alexa are free and let you look at the traffic on and through your site, as well as your competition
- Don’t waste your money on paying over the odds for the top key AdWords. You’ll get better value using related words with less competition
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