At a farewell party in her honour managing director Brian Edwards praised her "invaluable contribution" and ability to solve any problem: "She joined when [St Ives founder] Bob Gavron was finding it hard to keep a PA for a day the rest is history".
Current chairman Miles Emley added: "Brenda's contribution has always been a great deal more than 100%... We will miss her enormously".
Pictured left to right: Edwards, Gavron, Pike.
St Ives' Pike bows out
Brenda Pike, PA to the chairman for 23 years, will retire from St Ives next Wednesday (15 December).