The 8pp inserts, produced five-colour on Roche's battery of Komori presses, are part of a pan-European marketing campaign for mobile phone company Nokia.

The stepped booklets will appear on the right-hand side of a double page spread in the January edition of Marie Claire in the UK, France, Spain and Italy and InStyle in Germany.

Production manager at IPC Media subsidiary Southbank Solutions, David Westbrook said that he and his team were "very proud" of the insert.

He said: "St Ives came out very well on cost and they came back with a presentation that we were all very impressed with."

Westbrook added: "The printing is quite an enormous job for St Ives, but it also has to be die-cut, perforated and folded, so there's more work than just that."

He said that by choosing to produce all five versions of the insert the same 180x180mm size, the company had saved on paper costs. Westbrook said that some clients had shown interest in the form of the insert itself, making it likely that St Ives would stand to gain further from the deal.

Design for the inserts was created in-house by Nokia.

St Ives Web has also won a contract to print Finance Week, billed as the first news weekly for corporate accountants, and published by Centaur Communications. The A4, 40-48pp 25,000-run weekly title will be printed web offset at St Ives' Andover site. Repro will be done by Icon Reproduction.

Story by Josh Brooks