IPC Media announced yesterday that it had awarded 45 titles to Wyndeham, including 23 already printed at Southernprint, in its long-awaited print tender.
The publisher also confirmed that, following completion of its existing print contract at the end of June, St Ives would no longer print any of its magazines.
IPC manufacturing director Jasper Scott said that Wyndeham had become the "deserved frontrunner" following its acquisition of Southernprint in July 2009.
Scott added that the contract win was based on "resource, technology and investment proposals, business continuity plans, scheduling and account handling processes, and pricing and cost/resource efficiency proposals".
Meanwhile, Charlie Meredith, the newly appointed managing director of IPC Central Operations, said: "I'm delighted that we have been able to complete this tender process and award the business to Wyndeham, which offers a strong and thoroughly modern portfolio of print solutions that best suit our titles moving forward."
However, St Ives was quick to release a statement to the London Stock Exchange in which it suggested that price was the major factor in its loss of the IPC contract.
The company said: "The market for magazine manufacture continues to be oversupplied and suffering from the general downturn in advertising spend brought about by the financial crisis and with further migration online of both advertising and content.
"As we have previously stated, our strategy is to focus on products and customers where there is a demand for service and quality and not to chase volumes at sub-economic prices."
St Ives added that its contract with IPC Media accounted for just 3% of annual group turnover and that its loss would be mitigated by "new contract wins and more efficient capacity utilisation during our next financial year".
It is not yet known to what extent, if any, the contract loss will affect St Ives' Plymouth, Peterborough and Roche sites, which all produce work for IPC.
"We continue to keep our costs under review and will take whatever further action is necessary," St Ives said.
