The specialist in sign making and display industries said the 777 Cast Film range included 100 coloured films and offered "conformability" over rivets and corrugations.

Spandex business manager Kerry McGeown said a few colours were launched at Fespa but this marked the first commercial availability of all the colours from Spandex.

"This is a do-it-all film for the sign industry," she said. "Avery Dennison 777 Cast Film meets the needs for all signage applications indoors and out including vehicles, boats, windows, POS and outdoor advertising."

The firm based in Bristol claims the film boasts up to eight years' durability. It is available for next-day delivery, which is imperative for a sector often facing tight deadlines for shop and vehicle fitting, said McGeown.

Cast films differ from polymer films in being softer and thinner and easier to cut and use.

The product comes in two standard widths, 610mm and 1,220mm. Costs, which McGeown said are similar to that of polymeric film, are available on a one-to-one basis.

As an introductory offer, Spandex is offering a 50m roll of black or white gloss 777 for £240.