Soyang Europe acquired specialist wide-format equipment dealer Josero in May 2022 and Josero has continued to operate under the Josero name in the 18 months since acquisition.

From 1 January 2024, Josero will be renamed as Soyang Hardware Ltd. The name change will also be accompanied by the rollout of a new logo.

Soyang Europe group managing director Mark Mashiter said: “We kept the Josero brand for the past 18 months to help ensure customers of both Soyang Europe and Josero suffered the least amount of disruption after the acquisition.

“Following a smooth transitional period during which both businesses thrived, we have decided to make the move to ensure continued success as a single combined entity.”

The current hardware offerings will remain unchanged, and customers will continue to experience the same level of service, but now all under the Soyang Europe umbrella.

The unified hardware side of the Soyang business will continue to offer print machinery from brands such as Fujifilm, Jetrix, and Mimaki, and finishing kit from Bubblefree, Meevo, Plastgrommet, and Vivid.

“It was always our intention to bring the Josero business under the Soyang Europe banner and make it fully part of our business. This move makes complete sense and better reflects the full capabilities and service offering of Soyang Europe as a whole,” said Mashiter.

“Soyang Europe and Josero customers can look forward to the continuation of excellent service under a single, dedicated brand.”

Soyang Europe’s head office and 6,500sqm distribution centre is based in Accrington, Lancashire.