Now branded Solopress Design, the service puts the company’s in-house design team in charge of designing for print, which it said sidesteps many common issues such as those surrounding resolution, bleed area, and colour gamut.

The Southend-on-Sea printer has pulled designers from its own ranks, plus one new hire, to create the new service, which also offers digital asset creation, enabling brands to maintain a cohesive identity across both physical and digital media.

For businesses that are rebranding, or starting from scratch, Solopress said its Design service “will even create a logo and brand guidelines”.

Solopress Design offers five tiers of service, from minor amendments through to ‘Design Plus’. With this top-tier offering, a senior designer will help clients with no pre-existing assets to develop artwork from concept through to print.

Each of the tiers features clear guidelines and a pricing structure that manages customer expectations and avoids any surprises in terms of costs.

Senior designer Richard Kemp said: “Customers who aren’t used to procuring design work are often apprehensive about the process. What assets would they need to provide? How do they brief the job in? Most importantly, will the costs spiral out of control?

“The Solopress Design service takes away those worries, with a straightforward briefing process and a transparent pricing structure.”