The Bright Futures Award will celebrate emerging talent in the industry, with entrants under the age of 30 required to show “amazing promise in any discipline and at any level,” the SMP said.
Also new this year will be the Sustainability Award, recognising a successful campaign that demonstrates a reduced environmental impact both in the campaign and wider value chain.
The awards, open to mailing houses, printers, print managers and agencies, will take place on 28 September, with entries closing 25 August.
The ceremony itself will be hosted by comedian Ellie Taylor, most recently known for her appearance on Strictly Come Dancing, at The Steel Yard’s railway arch venue in central London.
SMP chair, Lucy Swanston, said: “The Strategic Mail Performance Awards aim to celebrate and showcase exceptional work within our industry.
“Judges will be looking at how mail producers have inbuilt strategy, creativity, sustainability, and use of data to drive enhanced performance, as well as shining a spotlight on the young rising stars.
“The Bright Futures Award, new for 2023, aims to highlight the fantastic up and coming talent that we have within our industry, and the incredible potential that they have.
“And with our new Sustainability Award we want to champion companies going that extra mile to engrain the most sustainable practices through their client campaigns, trailblazing the possible for our industry.”
The awards are free to enter for SMP members.
