Redwood has confirmed that the giant Sky customer magazine contract is moving to Germanys Gruner + Jahr.
PrintWeek revealed last week that the Germans were tipped to wrest the 5.25m run monthly from Polestar Greaves, which has held the contract for six years.
This is a commercial decision based on cost, and Redwood continues to work with Polestar on other projects, said production manager Susanne Samad.
Sky will move to G+J from the November issue. Polestar will still do the personalised letter, wrapping and mailing.
We are disappointed, but wish them well with their new arrangements, said Polestar group sales and marketing director John Ashfield.
Story by Jo Francis
Have your say in the Printweek Poll
Related stories
Latest comments
"No Mr Bond, I expect you to di-rect mail"
"I'm sure this will go down well with print supply chain vendors. What terms is it that ADM are after - 180 days is it?"
"Hello Set Off,
Unencumbered assets that weren't on the Reflections books, I believe.
Best regards,
Jo"
Up next...
Bespoke sizes and non-standard quantities now offered
Antalis buys The Packaging Company (Midlands)
Separate hearing scheduled for UK claim
UPDATED: Fujifilm wins German patent claim against Kodak
Newly created role
Certus Card Group appoints new managing director
£15m will be held in escrow for up to 18 months