The Manchester-based business was established in 2010 and has established itself as a vehicle signage specialist over the last few years, while also offering window graphics and internal branding among its services.

The company had been looking to enhance its efficiency and confidence and, after speaking with Mick Hartley, sales manager at approved HP dealer Pyramid Display, Seymour Sign & Print identified the Latex 335 as the best fit for its requirements.

It subsequently purchased the machine from Pyramid Display and the installation took place in August.

David Hammond, director at Seymour Sign & Print and co-founder of the business alongside his father Paul, said: “The HP Latex 335 has facilitated shorter lead times for our customers.

“We’re now confident in being able to consistently print, laminate and cut a job ahead of the installation. If for any reason we need to perform a reprint, we’re no longer waiting in excess of 24 hours to finish it.

“We’ve also been able to fill some days with installations thanks to the ability to print and finish without the waiting for outgassing.

“Another hidden benefit we didn’t anticipate is the front loading of the machine. Within 24 hours of the machine being installed, we’d rearranged the workshop, giving us more useable floorspace in the installation area. This means no more squeezing between the machinery and vehicles.”

Hammond also praised the machine’s environmental benefits and the water-based HP Latex inks that it uses.

“We have spoken to a number of customers to explain more about these environmental credentials, and several have expressed an interest in more sustainable print, which we can now deliver with the HP Latex 335.”

He added: “We’re back in love with our work; the passion is back and despite some reservations about making the move to Latex, I’m absolutely blown away with it. The support from other HP Latex users is brilliant, almost like a family, and the assistance and support from Pyramid Display has been second to none.”