The Nottingham-based packaging and label company produced labels for Gordon Ramsay’s Future Food Stars, during a challenge for contestants to create the best-tasting sauce.
Episode 5 (Season 2) saw teams compete for the honour of seeing their sauce put to market by bottled sauce company Sauce Shop, a regular customer of MRP.
With filming taking place in the morning, MRP had to turn around the labels in six hours for the winning sauce, Ha’Pea Ketchup – a curried pea ketchup – so that the bottles could be on set for filming that night.
Paginating the design and ingredients data, MRP ordered plates from Derby platemaker Brownett and ran the job through its Mark Andy Pro 3 hybrid label press.
Printing white ink directly onto a colourless polypropylene label with the press’ flexo process, the team then digitally printed the rest of the label in full colour.
“We were so proud,” Kate Tew, MRP’s marketing director, told Printweek.
“It was incredible to watch – we’ve never had the opportunity to do something like this before, so it was brilliant for all of us.”
She added: “We would also like to say a massive thank you to Brownett for stopping their production and producing these plates so quickly for us. We couldn’t have done it without them.”
MRP’s label printing operation makes up around 30% of the company’s £7m turnover. The company employs around 65.