Aimed at marketers, agencies and print service providers, the day will discuss real world examples of digital print and cross-media marketing applications.

The morning session will feature industry trends and best practices from PODi's recently published Best Practices in Print, fourth edition.

The afternoon will feature a panel discussion investigating the process of conceiving and implementing the campaigns, including the pitfalls.

The event costs 220 ($400) or 175 for PODi members.

Contact: www.podi.org