Franklin joined the digital embellishments kit manufacturer from Kongsberg, where he was also UKI and Nordic territory manager.

Scodix said the appointment would help it cement its growth across Europe, and reflected its commitment to having a high-quality management team.

Franklin, who has 35 years of experience in the print industry, said he was keen to take on the role.

“I am committed to supporting the industry’s culture of innovation through my new and exciting role,” he said.

“Scodix is a forward-thinking company and offers premium products and support.”

Mark Nixon, Scodix’s VP global sales & marketing, said: “Paul’s appointment exemplifies the expansion of Scodix this past year and our guarantee of the highest quality standards and care for customers.

“We are very pleased to have Paul joining the Scodix team; his expertise in this industry will push Scodix to new heights and grow our business in these regions.”

Founded in 2007, the manufacturer has had more than 400 of its machines installed around the world since going to the market with its first digital embellishment press in 2010.

It launched its latest machine, an algorithm-controlled digital foiler/embellisher, the Ultra 6000 SHD, in October.

Friedheim International distributes its technology in the UK.