"Demand for two-sided personalisation from many of our customers has increased," said Service Business Forms managing director Rod Trow.

The Nipson's flexible technology will allow the firm to print on a wide range of substrates, including heat-sensitive or self-adhesive materials, labels, tags, tickets and plastic cards.

A factor in the firm's selection of the Nipson 7000 was its cold flash fusing process, which uses low temperature fusion printing, reducing the substrate's exposure to heat.

The installation is the second for the West Midlands-based specialist forms and business documentation printer, which purchased its first Nipson 7000 in 1998.