"Demand for two-sided personalisation from many of our customers has increased," said Service Business Forms managing director Rod Trow.
The Nipson's flexible technology will allow the firm to print on a wide range of substrates, including heat-sensitive or self-adhesive materials, labels, tags, tickets and plastic cards.
A factor in the firm's selection of the Nipson 7000 was its cold flash fusing process, which uses low temperature fusion printing, reducing the substrate's exposure to heat.
The installation is the second for the West Midlands-based specialist forms and business documentation printer, which purchased its first Nipson 7000 in 1998.
Have your say in the Printweek Poll
Related stories
Latest comments
"Been there too!"
"Very True"
"Customers expect quality as a basic requirement so quality is no longer a selling point as its a given. Similarly so, accreditations are a nice to have and show customers that you are committed but as..."
Up next...

50 accredited partners offering GGS loans
Guaranteed Growth Scheme receives extra £500m as tariffs bite

Flatter and streamlined organisation
Stora Enso restructure to reflect renewable packaging importance

Took over in the role on 1 April
Paul Brough becomes Mail Users’ Association chair

Birmingham's Marco Pierre White restaurant