Printed on web offset presses, the product will have a print run of 3m and has been designed and produced on behalf of the retailer by Seven Squared.

The 98pp title was launched at the end of July and will feature more than 1,000 products for the home. 

Tanya Lawler, director of direct channels at Sainsbury's, said the catalogue was designed to fit into a briefcase. Its launch follows a series of rivals moving into catalogues, such as Asda and Tesco.

For more see next week's PrintWeek