Customers can submit up to five videos of between six and 60 seconds detailing how Roland DG has improved their business for the chance to win a luxury, seven-night holiday to Japan for two.
A tour of the Roland DG headquarters is included. Five runners-up will win either an Apple iPad Air 2 or a weekend trip to a popular European destination.
Companies enter by uploading videos to www.withroland.eu once the competition opens on 14 September.
Roland DG had run an almost identical competition in the US earlier in the year, which it said had been a success.
Roland DG UK marketing manager Sara Lyons said: “What we wanted to do was give our end-users a forum to celebrate their achievements. It shows potential customers the lasting relations that we have and the commercial gain that these print businesses get from buying into the Roland family.”
Businesses are able to upload videos to Twitter, where Roland can notice them and promote them. The use of the hashtag in the name of the competition nudges companies toward doing this.
Lyons highlighted the importance of having an effective social media presence.
“It’s a growing outlet in terms of PR and engagement; more so among the younger generation of the print industry who may not necessarily be the decision-makers within the company, but they’re the future decision-makers. Also, they’re the current influencers, so what we want to do is provide a variety of platforms for people to get in touch with us.”
Lyons also emphasised the need for Roland DG to take the long view with its relationship building with those who are just starting off in the print industry.
“Print professionals can look for interesting applications or creative ideas that may inspire them to start their own business,” Lyons said. “We want to be with them on this journey that is their career. You want to also be thinking about the future and fostering the relationship with the brand and with the technology so that people also know what ranges of technology you have and what the possibilities are in terms of using them.”
The competition closes on 26 October.
