Its new name, Rocket Exhibition Services, was unveiled at the start of December alongside a new-look website that refreshes the Grantham operation’s brand after 10 years in business.

With more than 1,200 clients both in the UK and globally, the company has sharpened its focus in recent years on the exhibitions market and is now working to enhance its capabilities and expand its product offering to the sector.

Founder and managing director Noel Reeves said: “We’re celebrating our achievements over the last decade by rebranding to reflect our current trajectory.

“When we first started Rocket, we originally aimed to deliver a marketing toolkit for those attending exhibitions. Where we once offered graphics, brochures, clothing and other promotional materials, this has given way to creating the stands themselves and ensuring clients make the most of being at an exhibition.

“Our name change reflects our sphere of work and also comes with more refined branding, matching the high quality our clients expect.”

While Rocket no longer promotes itself as a print and promotions service provider, it retains in-house print capabilities by way of a 3.2m-wide Agfa Anapurna M3200i RTR heavy-duty roll-to-roll system and a Mimaki UCJV300-160 1.6m-wide device.

Reeves said the next year would see his company continue its focus on growth, both in its product offering and the size of its now 20-strong team.

Covering 1,250sqm floorspace in its facility, the operation currently turns over £1.5m.