The future of magazines and direct mail 2015-2020: Implications for the printing industry was produced by the BPIF and Pira. It was supported by the DTI and Canon UK.

The report said that to keep up with alternatives, such as web-based technologies, the industry needed to update press control devices, lightweight papers, single-fluid inks, printed electronics and automated finishing.

"Both sectors are facing big challenges and are under similar pressures to reduce costs," said BPIF corporate affairs director Andrew Brown. "To address those issues will require the adoption of new technology, some of which is still emerging."

The report concludes that magazine printers should look to use more automation, particularly in the area of materials handling. They should develop expertise with lightweight and recycled papers as well as minimising downtime and boosting productivity.

The report states that digital print will become essential for direct mail printers. Finishing will also play a greater role.

For a free copy of the report, go to the BPIF website at www.britishprint.com.